The Startup Field Guide is for entrepreneurs managing the chaos of growth with tools and hacks to inspire and empower

Design your multi-channel pricing plan.

Use this free tool to:

  • Set your wholesale price based on your product costs and target margin
  • Build a bottoms up pricing plan to maximize your margins and cash in
  • Develop a top down approach to set your product cost target based on ideal shelf price

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As a CPG entrepreneur, I've been there, deep in the day to day chaos of leading a startup, driving growth, blocking and tackling, and powering forward.

As a former management consultant, I know the power of a good blueprint for growth, a system to set goals and your path to get there.

I'm here to empower startup founders to drive your vision forward, grow your business, and do it all on your terms.


How I've learned what I've learned

Some feedback from programs I've run

"George has an incredible wealth of knowledge in the subject and helped me open my eyes to the possibilities of what can be done in terms of fundraising and how to present it."

- Oscar Fernando De la Peña, ZUZI

"Fundraise with Purpose helped me to see & appreciate my professional growth in the last several years. I realized how much work I had already put in & how it would help moving forward."

- Barbara Depta, Resync Products

"George helped develop a financial road map along with a plan to scale different components of the business to achieve a clearer BIG picture of our business."

- Madhu Sharoff, Kimbala

"We really appreciated George's relaxed yet focused demeanor. A lot was accomplished in a short amount of time. In a kind and thoughtful way, George's attention to the big and small picture, allowed us to see the road ahead."

- Ariel Dora Kohane, Ova Moon

"George Bryson is a godsend... while attending “Fundraise with Purpose” we started addressing key opportunities to understand and maximize scaling, sourcing, fundraising, and growth in general. We would do it again in a heartbeat."

- Chris Cook, Special Leaf